Clearly farmers are frustrated at the fact that certain input supply companies often increase prices just because they can. There is a real desire to change that and create a micro environment within which farmers are less vulnerable.
Farmers have known for years that we need more value added, but have come to the conclusion that unless they own at least part of the value add enterprise, none of the benefits will accrue to the farmgate.
FCC and FNA both conducted farmer surveys recently. FCC clients indicated that they considered the cost of inputs to be a bigger impediment to profitability than the vagaries of the market. FNA members told us clearly that if there was an opportunity to invest up the value chain, fertilizer manufacturing was their number one choice.
All three factors are addressed by ProjectN and farmer owned fertilizer manufacturing.